Smart, creative marketing.
"After nearly 10 years as VP of Marketing for Manhattan’s leading new development firm, I am thrilled to bring my experience in overseeing the marketing and sales of new residential product in the city to NYC’s northern suburbs."
— Whitney Okun, Director of Project Marketing
Houlihan Lawrence Project Marketing is the only Westchester-based development-focused real estate division with specializations and extensive experience in design development, market research and analysis, creative marketing campaigns and strategic on-site sales programs that covers the greater Tri-state area.
Research
- Advise On Site Acquisition and Development Potential
- Feasibility Studies
- Conduct CPS-1 Test Marketing
- Price Analysis and Release Schedule
- Market Response Reports
- Market Trends Analysis
- Targeted Market Assessment
- Offering Plan
Design Development
- Building Mass, Unit Mix, Unit Size and Layouts
- Amenities and Features
- Interior and Exterior Finishes
- Develop Upgrade Options
- Selection Process and Procedures
Marketing and Branding
- Project Branding
- Message Development
- Identity (Name, Tagline and Logo)
- Brand Collateral (Print & Digital Advertising, Signage...)
- Interactive Assets (Website, Social Networking, etc)
- Floor Plans
- Renderings
- Public Relations
Sales Management
- Establish and Outfit Sales Center
- Create Customized Sales Presentation
- Train and Manage Sales Team
- Database Management
- Provide Real-Time Sales Reporting
- Sales Negotiation
- Closing Coordination
Portfolio of Projects
- 3 Laurel Way
- 55 Bank Street
- 543 Main Street
- 3887 Purchase Street
- 3889 Purchase Street
- Abingdon Greene
- Arbor Glen
- Beacon Glen
- Beechwind
- Bennett College
- Bowman's Glen
- Broadway Lofts
- Brookchester Court
- The Cambium
- Cold Spring Landing
- Dara Place
- Elmcroft Estates
- Emerald Woods
- The Gramercy
- The Greens At Cherry Lawn
- The Heights At Wixon Pond
- Highgrove
- The Highlands at Rye
- Hilltop Hanover
- The Homes At Hillandale
- Homestead Hill
- The Horizon At Fleetwood
- Hudson Harbor
- Huguenot Hill
- Jefferson Place
- Joshua Hobby Farms
- Lilac Preserve
- Mamaroneck Harbor Landing
- Mission Hills
- Monarch At Ridge Hill
- The Nature Preserve
- Northchester Woods
- Parsonage Point
- The Plaza At Tenafly
- Poet's Landing
- Ridge Hill Village
- River Ridge At Hyde Park
- Riverview Club
- Riverstone Of Greenwich
- Riverton Lofts
- Sarosca Farm Estates
- Southview
- Stonegate Court
- Stoneridge At East Fishkill
- Summerset Landing
- The Summit at Dobbs Ferry
- Sweetwater
- Taconic Meadows
- Towne Centre At Hyde Park
- Villanova Estates
- Vineyard Commons
- The Vista At Fleetwood
- Wellington Greene
- Wright's Cove
- Knickerbocker Lofts
- The Sky Club
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